Eye On Idea
human-centered QA that raises the bar for digital experiences
We help small and medium-sized teams across Europe ship accessible, usable, and reliable products. Our audits are actionable: we identify the issue, explain why it matters, and tell you how to fix it.
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Rune Pjetursson
Founder of EOI
Rune is the founder of EOI, combining QA, project management, and concept development. With a background in multimedia design and digital concept development, he specialises in spotting issues and opportunities, turning them into clear, actionable solutions.
Guided by a user-first mindset, he focuses on optimising digital interfaces to drive clarity, engagement, and measurable business results.
Our approach
We keep communication concise and human. Reports are easy to read and act on, with screenshots and affected elements grouped to reduce noise. Dark mode is tested and referenced succinctly when no unique issues are found.
What we do
We audit your product experience end to end to improve engagement, conversions, and reliability. You get a concise report with a prioritized backlog sized by effort and impact. We can follow up after you ship to confirm results.
- Conversion-focused UI reviews – remove friction in key flows like sign up, checkout, and booking.
- Usability and clarity – improve structure, hierarchy, and microcopy so users act with confidence.
- Front-end quality and performance – responsiveness, speed, and stability across devices and browsers.
- Advisory and rapid iteration – focused working sessions with your team to turn findings into wins.
How we work
Outcome first
Every recommendation ties to engagement, conversion, or reliability.
Actionable
Clear steps with effort and impact so teams know where to start.
Evidence-based
Screens, repro steps, and rationale that reduce back and forth.
Follow up
Verification after changes to confirm improvements and next steps.
Why EOI exists
Too often, teams receive long audits or reports that never translate into real progress. EOI exists to change that. We cut through the noise and deliver clear, prioritized actions your team can take right away. Our mission is to make digital products perform better — driving stronger engagement, smoother user journeys, and measurable results for your business.
By focusing on clarity, usability, and consistent design, we help businesses reduce drop-offs and improve follow-through. The result is a product that not only feels polished, but also supports your growth goals and delivers real value to your users.
Our focus
- User interfaces that are clear, consistent, and easy to navigate
- Design choices that increase engagement and customer loyalty
- Optimised experiences that support higher ROI and better conversions
Our role is to highlight where your product experience can improve and show you how to get there. We go beyond checking boxes we help you create digital journeys that are intuitive, efficient, and rewarding for users. This approach ensures that your design decisions directly contribute to business goals, from stronger customer retention to measurable gains in performance.
Ready to raise the quality bar?
Tell us about your product and goals. We’ll propose a clear plan that fits your timeline.